Warsaw's business landscape is changing fast. Whether you're a fintech startup in Mokotów, a design studio in Praga, or a service business competing across Poland, your brand identity matters more than it ever has. We've worked with dozens of Warsaw-based SMEs who realised their visual identity didn't reflect who they really were—or what they could become. That's where we come in. Demerys Design specialises in brand identity design for businesses in Warsaw and across Eastern Europe who want to look professional without the €10,000 price tag of a local Warsaw agency.
Why Warsaw SMEs should invest in branding
In Warsaw, the competitive pressure is real. You're not just competing with other businesses on Marszałkowska or in the tech corridor near Centrum Międzynarodowe. You're competing globally. Many Warsaw companies sell to clients across the EU, or want to. A weak brand identity holds you back.
Local context matters here: Warsaw agencies typically charge €2,000–€10,000 for brand identity work. They're good, but they often assume you're selling only in Poland. If your market includes English-speaking clients, international partners, or you're positioning for growth beyond Warsaw, you need a designer who understands that from day one. That's us.
Here's what we see in Warsaw SMEs:
- Founders who started with a logo from a freelancer on Upwork, now realising it doesn't scale
- Service businesses (consulting, agency, SaaS) that need credibility fast
- Product companies ready to expand internationally but held back by local-only branding
- Businesses that speak Polish and English but their visual identity doesn't reflect that dual positioning
A strong brand identity solves all of this. It gives you confidence in sales conversations, consistency across your website and social media, and a foundation to build on as you grow.
How we work remotely with Warsaw clients
You don't need to meet us in person. We work entirely remotely, which means you get the same quality and attention whether you're in Warsaw's city centre or running your business from a co-working space in Piaseczno.
Here's the process:
1. Discovery call (1 week)
We start with a 60-minute conversation about your business, your audience, and what success looks like. We ask about your competitors (both in Warsaw and internationally), your values, and where you want to be in 2 years. This isn't generic—we dig into the specifics of your market.
2. Strategy document (2 weeks)
You'll receive a written brand strategy that covers positioning, tone of voice, visual direction, and how your identity will work across platforms. You'll approve this before we move to design, so there are no surprises later.
3. Design concepts (3–4 weeks)
We deliver 2–3 complete visual identities (logo, colour palette, typography, applications). For Warsaw clients selling internationally, we test how the designs work in English alongside Polish.
4. Refinement and final delivery (2 weeks)
You choose your preferred direction, and we refine based on your feedback. Final deliverables include all files: vector logos, brand guidelines, social media templates, and presentation formats.
Communication: We use Figma for collaborative design reviews, email for strategy documents, and WhatsApp or Slack for quick updates. You're never left wondering where things stand.
What is included
- Brand strategy document – positioning, audience analysis, tone of voice, competitive landscape
- Logo design – primary logo, horizontal and stacked versions, favicon
- Colour palette – primary colours, secondary palette, usage guidelines
- Typography system – font selection and hierarchy for web and print
- Brand guidelines – 10–15 page PDF covering all applications and usage rules
- Social media templates – ready-to-use designs for Instagram, LinkedIn, and Facebook
- Email signature template – HTML and image versions
- Business card and letterhead layouts – ready for print
- Presentation deck template – branded PowerPoint or Figma template
- All source files – vector files in AI and PDF, editable templates in Figma
Transparent pricing
Our brand identity packages start at €800 and go up to €2,500, depending on scope and complexity.
€800–€1,200 (Essential)
Logo, colour palette, typography, basic guidelines. Best for: startups, side projects, businesses on a tight budget. You get a strong foundation without the full strategy work.
€1,200–€1,800 (Professional)
Includes brand strategy, complete visual system, guidelines, and social templates. Best for: growing SMEs, service businesses, anyone planning to use the identity across multiple platforms and markets.
€1,800–€2,500 (Premium)
Full strategy, extended guidelines, multiple design concepts, unlimited revisions, and custom applications (website layouts, packaging concepts, etc.). Best for: serious rebrands, businesses expanding internationally, companies positioning for investment.
What affects the final price:
- Complexity of your market position and competitive landscape
- Number of design directions explored
- How much revision and refinement you need
- Custom applications beyond the standard deliverables
- Timeline urgency (we offer expedited delivery for an additional fee)
We'll give you a fixed quote after the discovery call. No hidden fees, no surprises at the end.
Timeline and next steps
From discovery to final files takes 8–12 weeks for a Professional or Premium package, 4–6 weeks for Essential. If you need it faster, let's talk—we can accelerate.
To get started:
- Message us on WhatsApp (link below) with a brief description of your business
- We'll send you a discovery questionnaire and calendar link
- After your call, we'll provide a proposal within 3 days
- Once approved, we schedule the work and you'll see regular updates
Frequently asked questions
Do you only work with businesses in Warsaw?
No. We work with clients across Poland, the Baltic states, and wider Europe. But we have deep experience with Warsaw's business environment—its industries, competition, and growth trajectory—so if you're based here, that's a bonus. We understand your local market and the need to position for growth beyond it.
What if we need revisions after the project is done?
All packages include revision rounds during the design process. After delivery, we offer a 30-day free revision period for minor tweaks. Larger changes after that are quoted separately at our hourly rate (€60/hour). We also offer brand maintenance packages for ongoing support.
Can you help us apply the brand identity to our website?
We don't design or build websites, but we deliver all files and guidelines you need to brief a web designer or developer. Many of our clients use their brand files with agencies in Warsaw like Madlight or smaller local studios. We're happy to be available for brief consultations during their build if you need design support.
Your brand is often the first impression your customers get. Whether you're an e-commerce business on Allegro, a B2B service company, or a startup in a Warsaw co-working space, a strong brand identity opens doors. Let's build one that works for you. Message us on WhatsApp to discuss your project—no obligation, just a conversation about where you want to go.